An advertising agency president says, Perception is reality. What does he mean by this? How is perception
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An advertising agency president says, “Perception is reality.” What does he mean by this? How is perception important to marketers?
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When the advertising agency president says Perception is reality he means that peoples understanding and interpretation of a situation or a brand rega...View the full answer
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Related Book For
Marketing For Hospitality And Tourism
ISBN: 9781292363516
8th Global Edition
Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu
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