Choose a hospitality business you are familiar with, for example, a hotel or restaurant. Explain some of
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Choose a hospitality business you are familiar with, for example, a hotel or restaurant. Explain some of the segments in its overall market (in this case, the hotel market or restaurant market), one of these markets that it targeted, and how it differentiated itself from its competitors to position itself in the market.
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Marketing For Hospitality And Tourism
ISBN: 9781292363516
8th Global Edition
Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu
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