Choose an event (festival, concert, play, etc.) in your area that draws tourists. Look into how the
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Choose an event (festival, concert, play, etc.) in your area that draws tourists. Look into how the event is promoted and the benefits it brings to the community. Is this event effectively promoted? If yes, why? If no, how could it be improved?
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Related Book For
Marketing For Hospitality And Tourism
ISBN: 9781292363516
8th Global Edition
Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu
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