Define the term brand and explain strategies and decisions companies make in building and managing their brands.
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Define the term brand and explain strategies and decisions companies make in building and managing their brands.
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A brand refers to the perception and reputation of a product service or company in the minds of consumers It is the combination of tangible and intang...View the full answer
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Related Book For
Marketing For Hospitality And Tourism
ISBN: 9781292363516
8th Global Edition
Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu
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