Describe how databases can be used to develop direct marketing campaigns.
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Describe how databases can be used to develop direct marketing campaigns.
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Databases can play a crucial role in developing direct marketing campaigns by providing valuable customer data enabling targeted and personalized mark...View the full answer
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Related Book For
Marketing For Hospitality And Tourism
ISBN: 9781292363516
8th Global Edition
Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu
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