Describe the components of a companys total promotion mix.
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Describe the components of a company’s total promotion mix.
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A companys total promotion mix consists of various components that work together to communicate with the target market build brand awareness and persuade customers to purchase products or services The ...View the full answer
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Related Book For
Marketing For Hospitality And Tourism
ISBN: 9781292363516
8th Global Edition
Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu
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