Describe the importance of marketing to the hospitality industry and outline the steps in the marketing process.

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Marketing For Hospitality And Tourism

ISBN: 9781292363516

8th Global Edition

Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu

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Question Posted: Dec 13, 2023 11:43 AM

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Describe the importance of marketing to the hospitality industry and outline the steps in the marketing process.

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Marketing plays a crucial role in the hospitality industry as it helps hotels resorts restaurants and other businesses in the sector to effectively pr...View the full answer

Marketing For Hospitality And Tourism

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