Describe the public relations process.
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Describe the public relations process.
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The public relations process involves a series of strategic activities and tactics aimed at managing and maintaining a positive image and reputation of an organization among its target audience and th...View the full answer
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Related Book For
Marketing For Hospitality And Tourism
ISBN: 9781292363516
8th Global Edition
Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu
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