Explain considerations in psychological pricing.
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Explain considerations in psychological pricing.
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Psychological pricing is a pricing strategy that takes advantage of consumer psychology and perception to influence purchasing behavior It involves setting prices that create a certain perception in t...View the full answer
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Related Book For
Marketing For Hospitality And Tourism
ISBN: 9781292363516
8th Global Edition
Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu
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