Explain the responsibilities of marketers to protect customer privacy and data security.

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Marketing For Hospitality And Tourism

ISBN: 9781292363516

8th Global Edition

Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu

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Question Posted: Dec 18, 2023 12:34 AM

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Explain the responsibilities of marketers to protect customer privacy and data security.

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Marketers have a crucial role in protecting customer privacy and data security As custodians of customer information they must handle it responsibly a...View the full answer

Marketing For Hospitality And Tourism

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