Go to the site of an OTA such as Expedia, Travelocity, Priceline, or a social media site

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Go to the site of an OTA such as Expedia, Travelocity, Priceline, or a social media site such as Yelp or Urban Spoon. For those outside of the United States, you may use your local OTAs and social media sites. Find 10 reviews where employee actions resulted in either a positive review or a negative review. Make a log of these employee actions.

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Marketing For Hospitality And Tourism

ISBN: 9781292363516

8th Global Edition

Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu

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