Identify and discuss the importance of the participants in the organizational buying process.
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Identify and discuss the importance of the participants in the organizational buying process.
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The organizational buying process involves multiple participants or individuals within an organization who play important roles in the decisionmaking process These participants have different responsi...View the full answer
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Related Book For
Marketing For Hospitality And Tourism
ISBN: 9781292363516
8th Global Edition
Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu
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