In which two ways does Porter (1980) propose that companies can differentiate themselves from competitors? Use examples

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In which two ways does Porter (1980) propose that companies can differentiate themselves from competitors? Use examples of several tourism organisations to illustrate your answer.

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Marketing Tourism And Hospitality Concepts And Cases

ISBN: 9783030641108

1st Edition

Authors: Richard George

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Question Posted: Feb 01, 2024 03:04 AM

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In which two ways does Porter (1980) propose that companies can differentiate themselves from competitors? Use examples

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Michael Porter a renowned economist and researcher proposed that companies can gain a competitive ad...View the full answer

Marketing Tourism And Hospitality Concepts And Cases

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