List and discuss the major bases for segmenting consumer markets.
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List and discuss the major bases for segmenting consumer markets.
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Segmenting consumer markets is the process of dividing a broad market into distinct groups of consumers who share similar characteristics and needs Th...View the full answer
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Related Book For
Marketing For Hospitality And Tourism
ISBN: 9781292363516
8th Global Edition
Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu
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