Visit two locations of the same brand, such as two restaurants or two hotels. Does each location

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Visit two locations of the same brand, such as two restaurants or two hotels. Does each location portray the same brand image? Explain your answer. If the images are inconsistent, how could this affect prospective customers?

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Marketing For Hospitality And Tourism

ISBN: 9781292363516

8th Global Edition

Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu

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Question Posted: Dec 18, 2023 12:35 AM

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Visit two locations of the same brand, such as two restaurants or two hotels. Does each location

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The portrayal of the same brand image can vary across different locations of the same brand especially in industries like restaurants or hotels that r...View the full answer

Marketing For Hospitality And Tourism

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