What is a service culture? Why is it a requirement for an internal marketing program?
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What is a service culture? Why is it a requirement for an internal marketing program?
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A service culture is an organizational environment where employees are committed to providing excell...View the full answer
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Douglas Makokha
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Related Book For 
Marketing For Hospitality And Tourism
ISBN: 9781292363516
8th Global Edition
Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu
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