You have just been hired as the manager of a four-star city center hotel. Your prices are

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You have just been hired as the manager of a four-star city center hotel. Your prices are 20 percent cheaper than comparable competitors. You have decided to increase your prices by 15–20 percent. What are the implications of this decision?

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Marketing For Hospitality And Tourism

ISBN: 9781292363516

8th Global Edition

Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu

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Question Posted: Dec 18, 2023 12:35 AM

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You have just been hired as the manager of a four-star city center hotel. Your prices are

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Increasing your hotels prices by 1520despite being 20 cheaper than competitors initiallycan have both positive and negative implicationsIts crucial to weigh these carefully before making a final decis...View the full answer

Marketing For Hospitality And Tourism

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