In the pharmaceutical industry, why is direct-to-consumer marketing a radical departure from traditional approaches to marketing?

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Marketing Health Services

ISBN: 9781640551558

4th Edition

Authors: Richard K. Thomas

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Question Posted: Jan 13, 2024 07:01 AM

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In the pharmaceutical industry, why is direct-to-consumer marketing a radical departure from traditional approaches to marketing?

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Directtoconsumer DTC marketing in the pharmaceutical industry represents a big shift from traditional marketing approaches for several reasons 1 Audie...View the full answer

Marketing Health Services

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