In your opinion, is it proper and ethical for brands to use the Juneteenth holiday to promote

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In your opinion, is it proper and ethical for brands to use the Juneteenth holiday to promote their brands or sales? If you were advising a firm, what would you recommend?

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Marketing An Introduction

ISBN: 9780137476459

15th Edition

Authors: Gary Armstrong, Philip Kotler

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Question Posted: Dec 22, 2022 09:32 AM

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In your opinion, is it proper and ethical for brands to use the Juneteenth holiday to promote

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They should consider the benefits to the social movement in terms of increased awareness when bra...View the full answer

Marketing An Introduction

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