What are the three levels of a productand the value added at each levelthat marketers must consider

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What are the three levels of a product—and the value added at each level—that marketers must consider as they develop products (bundles of benefits that satisfy consumer needs)? Provide an example of each.

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Marketing An Introduction

ISBN: 9780137476459

15th Edition

Authors: Gary Armstrong, Philip Kotler

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Question Posted: Dec 22, 2022 09:32 AM

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What are the three levels of a productand the value added at each levelthat marketers must consider

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The most basic level of a products value is the core customer value which a...View the full answer

Marketing An Introduction

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