1. Dunkin’ Donuts made a strategic decision to make their business about the coffee, not just the donuts. What are the risks when a company that is so closely identified with one product (it’s in their name!) decides to change their focus to a different product? What marketing strategies can help reduce the risks and increase the probability of success?

2. What are the key differences between the marketing strategy of Dunkin’ Donuts and their chief competitor, Starbucks? What else could the company do from a marketing manager’s standpoint to successfully compete with and clearly differentiate Dunkin’ from Starbucks?

3. Loyalty programs like DD Perks can get customers engaged with the brand and incentivize them to stay loyal. But loyalty programs alone are relatively easy for competitors to match and top, thus they often aren’t sufficient alone to retain customers and thwart switching. In addition to reward programs, what other factors drive loyalty to a brand, and which of these do you presently see in play at Dunkin’ Donuts? Is there more that they could do to increase customer loyalty?