Can a company stay profitable by being customer-centric? Is Zapposs business model sustainable?

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Can a company stay profitable by being customer-centric? Is Zappos’s business model sustainable?

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Marketing Management

ISBN: 9780135887158

16th Edition

Authors: Philip Kotler, Kevin Keller, Alexander Chernev

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Question Posted: Dec 25, 2023 08:55 AM

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Can a company stay profitable by being customer-centric? Is Zapposs business model sustainable?

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Zappos has been able to stay profitable by being customercentric however its business model h...View the full answer

Marketing Management

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