Choose one smartphone from Samsung and one from Apple and examine each product. How does the product

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Choose one smartphone from Samsung and one from Apple and examine each product. How does the product form differ between the two products? How are they the same? Now consider the features of the two products. What features are unique to each phone? Overall, which smartphone appeals to you most and why?

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Marketing Management

ISBN: 9781260598230

4th Edition

Authors: Mark Johnston, Greg Marshall

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