Define the key strategies for creating a sustainable competitive advantage.

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Marketing Management

ISBN: 9781292404813

16th Global Edition

Authors: Philip Kotler, Kevin Keller

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Question Posted: Dec 09, 2023 06:06 AM

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Define the key strategies for creating a sustainable competitive advantage.

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Creating a sustainable competitive advantage is crucial for a business to thrive in the long term A sustainable competitive advantage refers to a unique position or set of attributes that allows a com...View the full answer

Marketing Management

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