Explain the role of product design in differentiating market offerings.

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Marketing Management

ISBN: 9781292404813

16th Global Edition

Authors: Philip Kotler, Kevin Keller

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Question Posted: Dec 09, 2023 06:06 AM

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Explain the role of product design in differentiating market offerings.

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Product design plays a crucial role in differentiating market offerings by influencing the way a product looks feels and functions It is a strategic e...View the full answer

Marketing Management

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