How is the effectiveness of individual IMC components measured?

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Marketing And Managing Tourism Destinations

ISBN: 9781032380698

3rd Edition

Authors: Alastair M. Morrison

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Question Posted: Jan 22, 2024 05:00 AM

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How is the effectiveness of individual IMC components measured?

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Integrated Marketing Communications IMC is the strategy by which a company integrates and coordinates its various communication channels to deliver a ...View the full answer

Marketing And Managing Tourism Destinations

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