How long should a destination brand last? Please explain your reasoning based on actual practice.

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Marketing And Managing Tourism Destinations

ISBN: 9781032380698

3rd Edition

Authors: Alastair M. Morrison

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Question Posted: Jan 22, 2024 05:00 AM

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How long should a destination brand last? Please explain your reasoning based on actual practice.

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The longevity of a destination brand can depend on a range of factors and theres no definitive answer to how long it should last That being said there ...View the full answer

Marketing And Managing Tourism Destinations

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