Most of Best Buy's success is understanding Consumer Behavior. The company has adopted a theory called 'customer

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Most of Best Buy's success is understanding Consumer Behavior. The company has adopted a theory called 'customer centricity' - listening to the customer and putting them at the forefront of the store. Best Buy has researched its consumer to understand fully what the consumer is looking for.

What are the advantages and disadvantages of Best Buy’s customer centricity strategy?

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Marketing Management

ISBN: 978-1259637155

3rd edition

Authors: Mark Johnston, Greg Marshall

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