Review the strategies available to companies when determining how to best distribute their products: intensive, exclusive, and
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Review the strategies available to companies when determining how to best distribute their products: intensive, exclusive, and selective distribution. Select five products (in more than one category) that you or someone you know has recently purchased. Describe the product, the manufacturer, where you purchased it, and which distribution strategy was used.
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Marketing An Introduction
ISBN: 9781292294865
14th Global Edition
Authors: Gary Armstrong, Philip Kotler, Marc Oliver Opresnik
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