Walt Disney created the Disney brand from humble beginnings based on his love of drawing and animation.
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Walt Disney created the Disney brand from humble beginnings based on his love of drawing and animation. The Walt Disney Company has since expanded successfully into a global entertainment and media brand. Using the internet, research the brands that make up the Walt Disney Company, and discuss how Disney has expanded its product mix.
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ISBN: 9781292294865
14th Global Edition
Authors: Gary Armstrong, Philip Kotler, Marc Oliver Opresnik
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