What are the pros and cons of Mandarin Orientals positioning as a global luxury brand? Can it

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What are the pros and cons of Mandarin Oriental’s positioning as a global luxury brand? Can it have universal appeal for travelers around the world?

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Marketing Management

ISBN: 9780135887158

16th Edition

Authors: Philip Kotler, Kevin Keller, Alexander Chernev

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Question Posted: Dec 25, 2023 08:47 AM

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What are the pros and cons of Mandarin Orientals positioning as a global luxury brand? Can it

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Marketing Management

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