What are the steps involved in planning integrated marketing communications?
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What are the steps involved in planning integrated marketing communications?
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Integrated Marketing Communications IMC involves using numerous marketing channels in a coordinated manner to deliver a clear and consistent message H...View the full answer
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Aqib Parvej
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Related Book For
Marketing And Managing Tourism Destinations
ISBN: 9781032380698
3rd Edition
Authors: Alastair M. Morrison
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