You are the market research director for a consumer product company. You have been asked to evaluate

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You are the market research director for a consumer product company. You have been asked to evaluate China as a potential market for your company’s products and begin a search of secondary data. What types of information would you consider in assessing China?  How would you find information on these issues?

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Marketing Management

ISBN: 978-1259637155

3rd edition

Authors: Mark Johnston, Greg Marshall

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