What is Big Data, and why is it generating so much excitement?

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Marketing Research

ISBN: 9781118808849

10th Edition

Authors: Carl McDaniel Jr, Roger Gates

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Question Posted: Jan 15, 2024 06:01 AM

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What is Big Data, and why is it generating so much excitement?

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Big Data is a term that describes extremely large data sets that can be analyzed computationally to reveal patterns trends and associations especially ...View the full answer

Marketing Research

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