What is the primary use of A/B testing? What advantages and disadvantages does this test have?

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Marketing Research

ISBN: 9780134895123

9th Edition

Authors: Alvin C. Burns, Ann F. Veeck

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Question Posted: Feb 29, 2024 09:00 AM

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What is the primary use of A/B testing? What advantages and disadvantages does this test have?

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AB testing also known as split testing is a method used to compare two versions of something like a webpage app interface marketing email etc to deter...View the full answer

Marketing Research

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