Youre the general manager of a new NFL team in Oklahoma City. The owner gives you the

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You’re the general manager of a new NFL team in Oklahoma City. The owner gives you the task of deciding which uniforms the new team will wear in the upcoming season, and suggests you gather data from social media sources to determine what fans would like to see. Outline the steps you will use to conduct the project, and how you will make the decision of what uniforms to present to the owner and players.

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Marketing Research

ISBN: 9780134895123

9th Edition

Authors: Alvin C. Burns, Ann F. Veeck

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