Alternative media vehicles have more diverse options than any other advertising and promotional category. What does the
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Alternative media vehicles have more diverse options than any other advertising and promotional category. What does the advertised message need to relay visually and verbally to strategically express the key consumer benefit?
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Related Book For
Integrated Marketing Communication Creative Strategy From Idea To Implementation
ISBN: 9781538101056
3rd Edition
Authors: Robyn Blakeman
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