Ask 10 consumers about the value they believe a professional sports team would (or does) bring to
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Ask 10 consumers about the value they believe a professional sports team would (or does) bring to the community. Then ask the same people about the value of college athletics to the community.
Comment on how these values differ by level of competition.
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Professional sports teams are often seen as a source of entertainment pride and economic stimulus fo...View the full answer
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Related Book For
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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