Attend a womens sporting event and record the demographic profile of the spectators. What are your observations?
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Attend a women’s sporting event and record the demographic profile of the spectators. What are your observations? Use these observations and suggest how you might segment, target, and position
(market selection decisions) if you were to market the sport.
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Related Book For
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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