Describe the contingency framework for strategic sports marketing. Why is the contingency approach especially useful to sports

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Describe the contingency framework for strategic sports marketing.

Why is the contingency approach especially useful to sports marketers?

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Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

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Question Posted: Mar 08, 2024 02:00 AM

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Describe the contingency framework for strategic sports marketing. Why is the contingency approach especially useful to sports

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Sports Marketing A Strategic Perspective

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