Find an example of a new sports product. Develop a survey using the critical success factors for
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Find an example of a “new sports product.” Develop a survey using the critical success factors for new sports products and ask 10 consumers to complete the instrument. Summarize your findings and indicate whether you think the new product will be successful, based on your research.
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Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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