In a B2B organization, what is the goal of the pricing function, where does ownership sit, and
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In a B2B organization, what is the goal of the pricing function, where does ownership sit, and how do you make it a strategic priority with continuous improvement?
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In a B2B organization the goal of the pricing function is to set prices that maximize revenue and profitability while also aligning with the overall b...View the full answer
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Related Book For 
Digital Pricing Strategy
ISBN: 978-1032127729
1st Edition
Authors: Stephan M. Liozu ,Andreas Hinterhuber
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