There are four types of campaigns discussed in the text. What are the characteristics of each type,
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There are four types of campaigns discussed in the text. What are the characteristics of each type, and when should each be used?
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1 Awareness Campaigns Characteristics These campaigns are designed to increase brand awareness educate the target audience about a new product or serv...View the full answer
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Related Book For
Integrated Marketing Communication Creative Strategy From Idea To Implementation
ISBN: 9781538101056
3rd Edition
Authors: Robyn Blakeman
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