Using the Internet, find the demographic profile for fans attending the LPGA (womens tour) versus the PGA
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Using the Internet, find the demographic profile for fans attending the LPGA (women’s tour) versus the PGA (men’s tour).
Are there differences? Use this information to comment on the market selection decisions for the LPGA.
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Demographic Profile for LPGA Fans Gender The majority of LPGA fans are likely to be female given that the tour focuses on womens golf However there ma...View the full answer
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Related Book For
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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