Why is a more personalized dialogue considered more important in todays advertising methods than a one-way monologue?

Question:

Why is a more personalized dialogue considered more important in today’s advertising methods than a one-way monologue?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

Integrated Marketing Communication Creative Strategy From Idea To Implementation

ISBN: 9781538101056

3rd Edition

Authors: Robyn Blakeman

See More Books

Question Posted: Feb 04, 2024 02:01 AM

See More Questions

Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
1. How strong are the competitive forces confronting J. Crew in the market for specialty retail? Do a [Michael Porter] five-forces analysis to support your answer. (see chapter 3 in the textfor...
From the attached article: 1) Introduction - Describe the case. What happened? When did that happen? Who got involved? 2) Identify the link between the case and global market changes?...
A company issues a callable (at par) ten-year, 7% coupon bond with annual coupon payments. The bond can be called at par in one year after release or any time after that on a coupon payment date. On...
The potential difference across the filament of a lamp is maintained at a constant level while equilibrium temperature is being reached. It is observed that the steady-state current in the lamp is...
The Crandall store begins each week with 300 phasers in stock. This stock is depleted each week and reordered. If the carrying cost per phaser is $38 per year and the fixed order cost is $75, what is...
An electron moves with a speed of $1.0 \times 10^{7} \mathrm{~m} / \mathrm{s}$ in the directions shown in Figure P24.23. A $0.50 \mathrm{~T}$ magnetic field points in the positive...
Bychowski Company purchased land containing an estimated 10 million tons of ore for a cost of $3,300,000. The land without the ore is estimated to be worth $600,000. The company expects that all the...
What would your NPV be if your cash flow was $381,250 and the discount is 12%?
How are direct marketing methods different from traditional advertising methods?
Why is direct marketing considered a medium that encourages a two-way dialogue between the brand and the target?
Reconsider the study done by Carson and Mitchell (1993). Cite any two reasons why their benefit estimate might be inflated. Be specific.
What limits are imposed on the medical expense deduction?
What is E&P and what is its significance?
How does a tax exclusion differ from a tax deduction?
Distinguish between realized gains and losses and recognized gains and losses.
List five provisions of the U.S. Constitution that limit a state's power to impose taxes.
Borgquist Corporation purchased a patent on January 2, 2008, for $400,000. Its original life was estimated to be 10 years. However, in December of 2011, Borgquists controller received information...
Portal Manufacturing has total fixed costs of $520,000. A unit of product sells for $15 and variable costs per unit are $11. a). Prepare a contribution margin income statement showing predicted net...
What is market segmentation? Provide some examples of how sports marketers segment the sports participant market (those who play) and the sports spectator market (those that watch).
Describe the key components of market selection decisions and indicate how market selection decisions are incorporated into the larger strategic marketing process.
Locate two Web sites for the same sport one American and one international (e.g., Major League Soccer and British Premier League). Comment on differences, if any, in how these sites market to...
Soon after you have adjusted to your new position, your supervisor asks you to compile a list of every shipping option that is available for the merchandise, along with suggestions for the best one. ...
Pictures of skiing in the desert are on the right. Let s see what else is in the vicinity of the desert ski resort. Search for Ski Dubai. What is housed in the structure immediately adjacent to Ski...
Instructor note: Hint: Check out Figure 4.6.1: "Iterating through a string: Counting letters", and review how to use the isdigit() function. LAB ACTIVITY 4.18.1: LAB: Checker for integer string...

Why is a more personalized dialogue considered more important in todays advertising methods than a one-way monologue?

Question:

Step by Step Answer:

Integrated Marketing Communication Creative Strategy From Idea To Implementation

Students also viewed these Business questions