Why is developing and maintaining an international presence important for sports marketers? What further considerations, if any,
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Why is developing and maintaining an international presence important for sports marketers? What further considerations, if any, need to be taken into account when attempting to segment an international market?
Provide several examples of the growth of international sports marketing.
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Related Book For
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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