1. The information provided here is not detailed enough for a formal report, but assume that you...

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1. The information provided here is not detailed enough for a formal report, but assume that you are making an informal report in a preliminary stage of the reporting process.Which of these findings do you want to emphasize as your main points?Why?

2. Prepare a written summary of the findings, using at least two tables or charts.

3. Prepare two tables or charts that would be suitable to accompany an oral presentation of these results.Are they different from the visual aids you prepared for question 2?Why or why not?


The Annenberg Public Policy Center studied consumer knowledge and attitudes about the practice of online retailers adjusting their prices according to customer characteristics (i.e., how frequently they buy from the retailer).

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Related Book For  answer-question

Exploring Marketing Research

ISBN: 978-1305263529

11th Edition

Authors: Barry J. Babin, William G. Zikmund

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