Try to find two friends that know the same foreign language. Write ten Likert questions that measure
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Try to find two friends that know the same foreign language. Write ten Likert questions that measure how exciting a retail store environment is to shop in. Have one of your friends interpret the question into the foreign language. Have the other take the translation and state each question in English. How similar is the translated English to the original English? Comment.
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Exploring Marketing Research
ISBN: 978-1305263529
11th Edition
Authors: Barry J. Babin, William G. Zikmund
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