Using the information shown in Exhibit 18.1, compute the correlation between sales and NPS. Is the correlation
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Using the information shown in Exhibit 18.1, compute the correlation between sales and NPS. Is the correlation statistically significant? Use a statistical package of some type to obtain results of the t-test for the significance of the correlation.
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The correlation between sales and NPS is r 92 See the res...View the full answer
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Related Book For
Exploring Marketing Research
ISBN: 978-1305263529
11th Edition
Authors: Barry J. Babin, William G. Zikmund
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