What did Best Buy learn from its experience with dual-brand strategy in Canada?

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Marketing Strategy

ISBN: 978-0538467384

5th edition

Authors: O.C. Ferrell, Michael D. Hartline

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Question Posted: Aug 01, 2018 12:23 PM

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How does the Best Buy situation in China differ from its situation in Canada?
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What did Best Buy learn from its experience with dual-brand strategy in Canada?

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Real estate is a primary driver in a decision pertaining to dual branding To quote Noble from the case study Best Buy had already signed before percei...View the full answer

Marketing Strategy

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